ENews has the scoop:
The Mortal Instruments: City of Bones actress has been named Brand Ambassadress for Lancôme. Which means in addition to popping up in glossy magazine ads—her first will be for Lancôme's French Ballerine makeup collection to released in January—the star now has even more reason to experiment with her red carpet hair and makeup.
Over the last year alone she has shown a true talent in being a beauty chameleon. Although she naturally she has Snow White's looks (she even played the famous heroine in 2012'sMirror Mirror) she isn't afraid to go full on gothic glamour—which she did most recently at Paris Fashion Week.
Lily Collins told ET about how she is so honoured to be representing the Maison Lancôme "I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It’s truly a dream come true."