Constantin is pushing ahead with its adaptations of Cassandra Clare’s best-selling Mortal Instruments franchise and plans to restart production on the second film in the series, The Mortal Instruments: City of Ashes, next year.The executive producer, Martin Moskowicz, says that City of Bones' slight miss at the box-office can be explained by "[the] marketing campaign that was too narrowly focused on teenage fans, to the detriment of Clare’s 20- and 30-something readers"
And it also looks like Constantin has a lot of faith in this fandom:
"The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It's been overwhelmingly positive, in contrast to some other YA titles.”Hopefully we'll get to see more set pictures in Toronto next year!
YES!!!!! This is great news!
ReplyDeleteThis is fantastic news! I was worried that since filming was suspended, that it may never go back into production. I would like to know where they were doing their marketing for MICoA. I don't think I saw a TV spot until the week of its release. It may be in magazines and such. I know when I asked a number of my friends if they were going to see it, they had never heard of it....so I think the way they present the movie to the general public, could improve quite a bit.
ReplyDeleteI am so glad they decided to go forward with the sequel. It would have been a shame if the had suspended it. There is so much potential in the story and quite frankly the cast is infinitely more talented than that of twilight. I agree with the previous comment- there simply was not enough advertising about it on TV. I can only recall seeing a commercial about it a couple of times and then it was gone. I hope they have marketing figured out for the next one.
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