New MORTAL INSTRUMENTS Site: THE SHADOW WORLD GUIDE

Sony has launched another website for The Mortal Instruments. This one is called 'The Shadow World Guide'. In this site, you can scroll around and find out more about the different characters and description of Shadowhunter runes.

Visit 'The Shadow World Guide'

Bid on SonyRewards' MORTAL INSTRUMENTS Movie Fan Pack

Sony has created an action where you can bid on:

• Paperback copy of The Mortal Instruments: City of Bones book, signed by the author, Cassandra Clare
• The Mortal Instruments: City of Bones Movie Poster, which showcases both New York City and the hidden City of Bones, two separate worlds on a collision course with each other
• 4-pack of movie tickets good at Regal or AMC Theaters
• $50 restaurant gift card for your choice of Applebees, Chili's, Macaroni Grill, On The Border, Maggiano's, or T.G.I. Friday's

The auction ends July, 5th. Go check it out on SonyRewards.

Sony Discusses "City of Bones" Movie Merchandise

We already know there will be a City of Bones mini kit and the City of Bones: Official Illustrated Movie Companion. Now, Sony discuss about even more movie merchandise!

Global licensees for film include Simon and Schuster for English-language movie tie-in books; Pyramid Posters for posters, wall décor, stickers, tattoos and other impulse items for the EU, Australia and New Zealand; Laurelle Perfumes will launch two fragrances internationally, excluding the U.S. and Canada; and Sunset International/Bioworld for nightwear, underwear, outerwear and accessories for the U.S., as well as Alchemy-branded jewelry for the EU, Australia and New Zealand.

Specifically for U.S. -based licensees they have:

• Tripp NYC for a Tripp for Mortal Instruments clothing line featuring men’s and women’s jeans, tops, jackets and dresses to be sold exclusively at Hot Topic;
• PlayFirst for a time management/action-adventure app;
• Running Press Book Publishers for mini-kits that hold temporary tattoos, pendants, magnets and quotes and images from the film;
• Trends International for wall calendars, paper and lenticular posters, bookmarks and stickers;
• Mead Products for high-end journals and sketchbooks;
• Leaf Trading Cards for movie trading cards;
• Rubie’s for costumes, masks and dress up sets;
• Tonner Doll Company for a limited edition line of collectible fashion dolls; and
• Underground Toys/Gear 4 Games for notebooks, replicas, tattoo sleeves (U.S. only), magnets, mugs, mobile cases (U.S. only), stickers, temporary tattoos, sketchbooks and buttons for the U.S., Canada, the EU and the U.K.

For EMEA-based licensees:

• Flash Trash for limited edition jewelry across the EU, Australia and New Zealand;
• Urban Species for outerwear, apparel and hooded tops for the U.K.;
• Mantiburi for wall-based room décor and wallpapers for the EU

 And also:

KV&G Verlag for posters and calendars in Germany, Austria and Switzerland.

(via License Mag)